Pentagram- Debbie Taffler
Partner led, each partner has about 3 or 4 designers working for them, you are hired by the partner in which you will work for.
Why do they exist? making you think a certain way because of the way something looks.
known for identity, mainly graphic design- citi bank, saks fifth avenue (one of my favorites) a combination of classic and contemporary
package design reputation is increasing- Espa (making your own brand makes more money), Tiffany & Co, Calloway
product desig (3D visual language)- Dell, Nike, Krug Champagne (not doing better branding on ice bucket, but branding a new ice bucket)
Signage- toilet signs (making them 3D, backlighting them), airport signage (simplistic but needs to communicate/work)
Architecture and Interiors- muzak a company that does music for the workplace (sent a truck with a big "m" on it up and down the street to spark interest), EAT. (went shopping with clients of what kind of things you would find, contrasting Pret)
words of wisdom-
how do you judge if its any good?
-design awards are just other designers, its the people who invest their money
- did i answer the clients brief?
more comps show a lack of confidence, in a pile of 20 there are 2 you like the best.
remember that often the client is not the target audience of the product
getting hired: want to know how you think, dont do too much, say what your objective was and what you trashed to get there, can you porblem solve?, figure out where you fit.
Saatchi & Saatchi- Kate Sanders
a woman in advertising that is an executive creative director, had an advertising father. Some of their clients are Carlsberg, Toyota, NSCPP, Lexus, Guiness, Dr. Martens. Had an interesting Carlsberg viral, dropping 20 pound notes on the street with a speak bubble coming out of the queen. Dr. Martens website called Freedom, created a whole forum for people to post artwork, more than just about their shoes but more of a life style.
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