6/5 "Bunnies will be everywhere"

Happy Birthday Dad!

Trend Union- trend forcasting methodologies
-Li Edelkoort, the fashion predicting guru
-the trends they talk about are predicted 2 years in advance
-they give out color cards, for that seasons colors, which can then be altered by bigger companies
-trends cover all aspects including: food, paper, electronics, airlines, clothing, interiors, packaging, scent, make up, music, cars
-Scandinvia has the most interesting interior design
-"Survival of Craft" as textiles and production move to China, then countries such as Italy and France lose knowledge for future generations because the skill or trade wont be passed down. (interesting because my dad works in textiles and he keeps talking about everything moving to China because it is so much cheaper and mills are constantly shutting down, there isnt much demand anymore)

Overall the talk was pretty "brainwashing" to say the least. It would be better if they claimed that they make trends and set them for people to follow, but instead they have this lady that "just knows" and somehow it always just happens, whatever it is that she predicts will be trendy.

BBH- Bartle Bogle Hagerty
talked with a creative team of a girl and a boy, who had worked together in college. Somewhat different from the US because typically you can get hired as an individual and you dont have to apply as an existing team already. Some of their clients are audi, levis, Robinsons, vodaphone, Johnie Walker, British Airways, Persil, Flora. Their approach to Flora (margarine) is to talk about the benefits and not the actual product itself. I also saw a Robinsons Juice ad I liked that was to do with Wimbeldon, they have a childlike illustrationy quality, and it was a flower sprouting and said something about having No.1 seeds. Alot of their work I recognized that was posted all over london, like billboards and in the underground.