6/21 John Brown Publishing and WICKED!

This morning we learned a couple things about publishing. When establishing a target audience for magazines, you have to aim higher, lower, or sideways. For example, a 16 year old will want to read the magazines that are aimed for 18-20 year olds, like how I started reading the magazine "Seventeen" when I was 14. They created a magazine called "Food Illustrated" for an upscale grocery store called Waitrose and even though it includes recipes, kitchen interiors, etc. it is promoting Waitrose grocery stores. They had a childs like encyclopedia called "Pick Me Up" for 10-12 year olds that each spread was a different design and the pages weren't sequential, they would lead to different places and show how things linked together. I really liked the airline magazine they did for the first class passengers, its appeared very handmade and had a nice unexpected quality for an airline.

Later that night we had BIG plans! It was the night we all decided we were going to see Wicked. We went out for a nice dinner at ASK with all the girls. Our tickets were unbelievable, we were a couple rows back and we only paid 30 pounds for the 60 pound tickets because we got a group rate. More and more im realizing that I'm most inspired by fashion. The costume design was grogeous, the outfits were so intricate, innovative, spunky, and fun! Doing costume design for a theater production like Wicked must be such a cool job (and stressful, but cool). The singing of both the witches gave me chills throughout the whole play and we probably, without exaggeration, listened to the soundtrack 50 times after we saw the play.